Want to know what keeps a lot of coaches and service providers from charging what they’re really worth? It’s that all-too-common belief that “I am not a sales person.” Combine that with a healthy dose of “It’s rude to discuss money,” and you can see why it’s just easier to keep your rates low rather than selling high-priced packages for what they are worth.
It’s time to think of your services from a different angle. Not only will you see things in a clearer light, but selling suddenly won’t feel so…salesy.
You talk to a potential client, and you explain what you can offer, how your coaching or service works, what he or she can expect (how many calls/emails, phases of work, length of contract), etc. And then you say, “My rate is $XXX.00.”
Your client either says yes, no or the kiss of death maybe.
Rather than focus on what he or she will get from YOU, take a look at what she will achieve when she hires you.
For a business coach, this is easy. Talk money. How much more profit will your client make when she hires you? If your coaching fee is $1,000 per month, but you can show her how to increase her sales by $3,000 per month, then your price is inconsequential. She’ll earn it back three times over, not only while you’re actively coaching her, but for the rest of her business life.
Who wouldn’t jump on that with both feet?
What you’re doing here is not talking about the cost of your coaching, but rather the cost of not hiring you. Because if she doesn’t work with you, she’s losing $3,000 per month.
The same applies, you just have to find a way to show your clients the cost of their inaction. If you’re a life coach, inaction might mean years of feeling unhappy and unfulfilled for your client. Imagine what it might be worth to your client to lift that depressing burden forever?
What will life/business/love look like without your services, and what can it look like with you? Once they see the difference, pricing becomes nearly irrelevant, and selling high-priced packages will become so much easier.
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